Lead with Clarity.
Live by Your Values.
Helping executives and organisations execute strategies, drive transformations, and create clarity and focus — delivering sustainable results.
Meet Dennis Larsson – the Founder of Moso
With over 30 years of leadership experience — including 23 years at IKEA — Dennis has led teams, driven transformations, and navigated the complexities of global business.
After years of success in corporate leadership, Dennis shifted his focus to executive coaching, creating the MOSO approach — a methodology that unites strategy, culture, and leadership into a cohesive framework.
Today, Dennis works with senior executives and organisations to create clarity, align values with action, and achieve sustainable results that matter.
The Story of MOSO
The name MOSO is inspired by the Chinese bamboo tree, which is called MOSO Bamboo. After the MOSO seed has been planted, it has no visible growth above ground for up to the first five years. But no later than five years, the tree suddenly begins to grow above ground, at a rate of a whole three feet (≈ 1 m) per day. And in just six weeks, it reaches its full height of ninety feet (≈ 27m). The rapid growth of MOSO is only possible thanks to the solid foundation it is built on!
At MOSO we coach and train people based on the same approach as the MOSO Bamboo, a solid foundation and “roots” in a strong and sustainable leadership are the base for all typ of successful growth.
What Clients Say
Trusted by senior executives and business leaders worldwide.
“I have worked with Dennis for several years in many different projects and activities within IKEA. Dennis has a unique ability to easily understand and explain complex business issues and has deep abilities to create business value for customers. Dennis is very social, communicative and easy to understand with a great enthusiasm. With him in a project nothing is boring.”
Pär Hernflo
IT Operations Manager Inter IKEA Systems B.V
“When talking to Dennis, he has a complete focus on you, he listens carefully and finds the small details that you just touch upon and don’t mention clearly and start to ask what it means to you and your plans. His eye for details is fantastic and besides all this he is a very pleasant and funny guy to spend time with. I recommend anyone to use Dennis services when it comes to coaching.”
Joakim Ekendahl
Owner Äventyrsbyrån
Paddeln & Pedalen
“I was particularly impressed by Dennis’ ability to communicate his vision and “spread the gospel”. That skill often takes years to develop but it seemed to come perfectly naturally to him. And, no matter how tense a meeting, Dennis made sure everyone left inspired and with a smile.”
Tim Richter
Business Navigation Manager IKEA
The Foundation of My Work
These values guide every conversation, every decision, and every transformation.
Vision
“Contribute to a world of sustainable growth”
Mission
“Offer high-quality coaching and training programs to business leaders and organizations who want sustainable growth”
Core Values
Core values are shared here to give insight into what guides Dennis’ approach – revealing the principles that shape every interaction, decision, and commitment to each client’s growth.
MOSO has created a guided, self-discovery tool that helps you uncover and articulate your core values, found here.
Joy
Finding fulfillment and meaning in the work we do, creating environments where people thrive.
Courage
Taking bold action aligned with values, making difficult decisions with confidence and integrity.
Care
Leading with empathy and respect, building trust through genuine human connection.
Curiosity
Embracing continuous learning, asking better questions, and staying open to new perspectives.
Simplicity
Cutting through complexity to focus on what truly matters, creating clarity in action.
Lead with Clarity.
A 6-Month Coaching Journey for Focused and Authentic Leadership.
What You’ll Achieve:
Authentic confidence rooted in self-awareness and values.
Aligned leadership connecting personal purpose with organizational goals.
Resilient performance through sustainable habits and mental clarity.
Lasting impact creating meaningful change beyond quarterly results.
Live by your Values.
A Guided Experience to Uncover and Articulate Your Core Values.
What You’ll Achieve:
Authentic confidence rooted in self-awareness and values.
Aligned leadership connecting personal purpose with organizational goals.
Resilient performance through sustainable habits and mental clarity.
Lasting impact creating meaningful change beyond quarterly results.