Meet Dennis Larsson – Founder of MOSO
With over 30 years of leadership experience — including 23 years at IKEA — Dennis has led teams, driven transformations, and navigated the complexities of global business.
After years of success in corporate leadership, Dennis shifted his focus to executive coaching, creating the MOSO approach — a methodology that unites strategy, culture, and leadership into a cohesive framework.
Today, Dennis works with senior executives and organisations to create clarity, align values with action, and achieve sustainable results that matter.
Book a Discovery CallThe Story behind the name MOSO
The name MOSO is inspired by the Chinese bamboo tree, known as MOSO Bamboo. After the MOSO seed is planted, it must be nurtured and watered daily. Remarkably, the plant shows no visible growth above ground for the first two to five years. Then, suddenly, it begins to grow at an astonishing rate of up to three feet (≈1 m) per day. In just six weeks, it reaches its full height of ninety feet (≈27 m).
This extraordinary growth is only possible because of the strong, unseen foundation the bamboo builds during its early years. It is the result of steady dedication and the pursuit of continuous, incremental growth.
At MOSO, we coach and train people using the same philosophy. A solid foundation—strong roots—is the key success factor for sustainable personal and business growth.
Where people grow – business grows.
The Foundation of our Work
These values guide every conversation, every decision, and every transformation.
Vision
“Contribute to a world of sustainable growth”
Mission
“Offer high-quality coaching and training programs to business leaders and organizations who want sustainable growth”
Core Values
Joy
Finding fulfillment and meaning in the work we do, creating environments where people thrive.
Courage
Taking bold action aligned with values, making difficult decisions with confidence and integrity.
Care
Leading with empathy and respect, building trust through genuine human connection.
Curiosity
Embracing continuous learning, asking better questions, and staying open to new perspectives.
Simplicity
Cutting through complexity to focus on what truly matters, creating clarity in action.